Photo illustration of the 2023 Backslash Edges
Yellow backslash with white copy that reads "Edges 2023"

A brand refresh that redefines currency and revives a lort of art

GOOD IS THE NEW CURRENCY

3D balloons of a lion with a yellow backslash on the back

Blending “Taste” and the diverse nature of “life” together.

TASTE OF LIFE

It's the time for Bangladesh
It's the time for Bangladesh

It's the time for Bangladesh

HOME COMING

Real life believers bring trust and a progressive persona to saadiq islamic banking
Real life believers bring trust and a progressive persona to saadiq islamic banking

Real life believers bring trust and a progressive persona to saadiq islamic banking

BANK WITH BELIEF

IGNITING PASSION FOR FOOTBALL

REVIVING A LOST ART, GROWING LOVE FOR THE BRAND

Blurred out photos of people represent the Columbia Journalism Review work titled "Are You Pressworthy?"

MAKING COURAGE CONTAGIOUS AMONG YOUTH ON THE 50TH ANNIVERSARY OF BRAC

HOPE FESTIVAL

Blurred out photos of people represent the Columbia Journalism Review work titled "Are You Pressworthy?"

Brand promise of RFL & more

HAPPY HOMES

A black grid design

Benchmark Collective global innovation practice designed to disrupt the future of brand experiences.

What’s NEXT?

1

Disruption is not destruction;

it’s creation. It’s the antidote to incrementalism. From its outset, the Disruption® methodology has always been about business transformation, intended to help our clients become “Categories of One.”

What We Do

We solve problems with creativity anywhere they exist, spanning advertising, brand strategy, experience, design, and much more. We find the white space that unlocks unreasonable growth for our clients. We do this by studying and breaking industry conventions, and creating disruption platforms that instruct all parts of the customer experience.